Improved Ethical Conduct Essay

Improvement of ethical conduct is influential for the realization of sustainable social and economic development in any organization. Ethical conduct serves the important purpose of strengthening the reputation of an organization in the marketplace. In addition, improving ethical conduct is crucial in mitigating liability costs incurred by the organization. According to some economic and business management analysts, ethical business behavior in a company is instrumental in enhancing cooperation among its stakeholders, a move that functions to enhance the decision making process. This is also important in improving efficiency of executing business objectives. This paper is written in support of the thesis that companies should choose to understand, report on, and improve their ethical conduct as a crucial tool in ensuring sustainable competitive advantage in the market economy. Ethical conduct in an organization is important in protecting and strengthening the reputation of the company (Barnum, & Richter, 1994). According to assertion by many people in the community, reputation of a firm is the most important marketing tool for its products. Numerous research findings have provided sufficient evidence linking the purchasing behavior of customers with the perceived reputation of the producing organization. Such findings have been explained by the fact firm reputation is closely attributed with quality and reliability of services, a factor that serves to enhance customer loyalty. In addition, reputation of an organization is important in protecting and enhancing investor confidence (Barnum, & Richter, 1994). As an example is the financial scandal of Enron and WorldCom corporations in 2002. these scandals did not only lead to the collapsing of these two giant American corporations, but caused loss of billions of investor capitals, a move that compromised investor confidence in the firms. All these have the indication that enhancing ethical conduct in a company functions to ensure its competitive advantage. Still on improving ethical conduct in an organization is that it enhances the reputation of its individual employees. It has been evidently established that employee recommendations from some companies are highly recognized in the job market. This factor is driven by the fact that such companies have a strong corporate ethical code of conduct, a crucial element in defining the reliability and integrity of the individual. On the other hand, engaging in unethical business practices by individual employee serve both to enhance liability costs and compromise the reputation of the employee in the external job market. Another importance of improving ethical conduct in an organization is that it eliminates liability costs in the organization. According to the provisions of the American as well as international business laws, unethical behaviors by investments are subject to legal proceedings. This is because the law functions the purpose of protecting not only the interests of the firm but also those of the general public, a purpose that is negated by unethical business practices (Barnum, & Richter, 1994). Based on this reasoning, it means that organizations engaged in unlawful practices serve to hurt the interest of customers and investors. As an example on improving ethical conduct to mitigate liability is the legal implications brought by the ZZZZ best carpet company. According to available information, the ZZZZ Company was involved in fraud activities to enhance its competitive financial position. However, following the revelation of the scandal, it management were subjected to legal justice and the worth of the organization auctioned to compensate investor who lost in the scandal. In addition, it is not uncommon to hear of customers filing damage cases against companies for falsified advertisements of products. Ethical business conduct is vital in ensuring efficiency of services provision in the organization. Instilling a corporate culture in an organization has it crucial function in ensuring commitment by employees serving in the organization. Just to be appreciated is the fact that the ultimate success of any organization is defined by its effectiveness in meeting the demands of its customers. On the other side, effective ethical conduct dictates for commitment of all stakeholders to the vision, mission, and objectives of the organization. Therefore, improving ethical conduct in an organization is important in improving it service provisions, thus ensuring sustainable competitive advantage of the organization in the marketplace. Improving ethical business practices promotes the decision making process in the organization (Barnum, & Richter, 1994). Ethical business behavior serves to mitigate unfair dealings in an organization. It is worth noting that the decision making process of an organization is mainly driven by the financial stand of its investment. This is because such are the defining force of the measures necessary to enhance its economic expansion. This means that, without reliable financial accounting practices, the organization’s decision making process is deemed ineffective. Such practices are to be blamed for the downfall of the big corporations like WorldCom. Thus promoting ethical financial practices is crucial in enhancing the decision making process of an organization. In conclusion, business ethical practices are important component for the realization of long term competitive advantage of an organization in the marketplace. This is because they function to protect and strengthen the reputation of the firm as well as mitigating liability costs to the company. Thus companies should choose to understand, report on, and improve their ethical conduct as a crucial tool in ensuring sustainable competitive advantage in the market economy.

Christian Ethics Problem Essay

1. What is the biblical basis for the Jubilee 2000’s call for the immediate canceling of the debts of all HIPCs? Answer: Leviticus 25:14 says â€Å"You shall not oppress one another.† The lending countries loaned money at interest rates in excess knowing that the HIPCs could not pay those debts off in the future, and that is a means of oppression. Leviticus 25:25-28 is where the name Jubilee comes from. Basically, it says that if a man is poor and needs money, he can sell his items. Either he can pay off the debt and get his items back, a family member can do this for him, or upon the year of Jubilee the items are returned to the original owner and the debt is forgiven. 2. What conditions do you believe should accompany debt relief to developing countries? Answer: Out of all the choices on pages 218-219 in the Stapleford text, I have chosen three conditions that I believe are most important (although I do believe all 9 of them should be used): a. Preferential option for the poor with respect to the spending of the funds saved. I believe that if you want someone to believe in you, you have to believe in yourself. It goes back to Chapter 1 in the Stapleford text when he spoke about an individual having self-interest (without excess). If a country wants to get better, it has to invest in its people- education, roads, utilities, healthcare, AIDS/Ebola/Malaria/other disease prevention and treatment, loans available to farmers and small business owners. b. The institution of social security systems. Cap military spending to avoid governments backing militias for political gain. No loans for countries persecuting any religious group. No spending the money going to war, instead investing it in long-term peace-keeping operations. c. Investment by developed countries in technology needed to foster developing-country development. This closely ties in with my first choice, but I want to combine another condition (institution and enforcement if environmental policies and regulations). The country should not only invest in its people but also in itself as a country. Using environmentally safer procedures will help preserve the natural resources of the developing country. At the same time, money should be invested in advancing  technologies to help its people. Schools should have technologies to bring their people up and close the gap between higher developing countries. Technologies to improve roads and utilities while also focusing on â€Å"Going Green.† And, of the highest importance to me, invest in medical research and technologies. I can only pray that I will live to see the discovery of the AIDS cure. 3. Why has the application of the World Bank’s Structural Adjustment policies been counter-productive in many developing countries? Answer: In some countries, the reduction of government spending had the same effect as restrictive fiscal policies which aggravated an already recessionary market. Less money in circulation increased unemployment and lowered aggregate demand. This also put upward pressure on interest rates, and low-income farmers and businesses could not rise to meet these new rates. Exports were cheaper, but prices were falling. Import costs rose, putting domestic producers in a position where new parts and technologies were harder to obtain. All of this increased the gap between the upper class and the poor.

Teens and Plastic Surgery

Should teens get plastic surgery? Unlike adults who undergo plastic surgery to turn back the clock, some teenagers crave plastic surgery just to fit in. Many reports suggest that plastic surgery is now topping teen wish lists. This raises the question of whether teens are mature enough to be making a decision that poses risks and that will permanently change their appearance. The definition of plastic surgery is surgery to remodel, repair, or restore body parts, especially by the transfer of tissue (â€Å"Cosmetic surgery,† 2007).The most common surgical procedures performed on teens eighteen years and younger are otoplasty (ear surgery), rhinoplasty, breast reduction, and gynecomastia. Otoplasty was the most popular surgical procedures in 2010 (ASAPS, 2012, para. 4). Ear surgery is usually recommended for children age five or six, but can be done as young as four years old. Correcting the ears prior to the child beginning school helps eliminate psychological trauma from teasi ng. Rhinoplasty is a nose reshaping procedure.The procedure can be done when the nose has completed ninety percent of its growth, which occurs as early as age thirteen to fourteen in girls and fifteen to sixteen in boys (ASAPS, 2012, para. 5). Breast reduction is performed on females with overly large breasts that may cause back and shoulder pain. It can also restrict physical activity. Gynecomastia is excessive breast development in boys. Excess tissue is removed from the breast to make for a more masculine body. This condition may disappear at the end of puberty.Surgery usually becomes an option if gynecomastia has been present for more than two years or if the problem is severe. According to the American Society for Aesthetic Plastic Surgery (ASAPS) it can become a big psychological problem for teenage boys. According to the Consumer Guide to Plastic Surgery, there are plastic surgery procedures that teens should avoid. Teens should avoid breast enhancements, liposuction, cheek i mplants and botox. When it comes to breast enhancements, only saline-filled breast implants are used in teens.By law, in the United States a teen has to be at least eighteen years old to get breast implants, and this is because the breast may still be developing. There are some exceptions to this rule; such as if a teen is born with a congenital defect, there is trauma, or a disease that may require breast reconstruction. The Food and Drug Administration (FDA) approved silicone-filled breast implants only for women twenty-two years or older, but it can be used for breast reconstruction in women of all ages† (Mann, 2012, para. 9).Liposuction is not recommended for teens. Some teens may lose baby fat as they mature. Spot reduction is a liposuction procedure that is commonly used in teens. It removes fat pockets from specific areas of the body. This is an option when a teen has tried diet and exercise without success. â€Å"Liposuction should never be used to treat obesity in te ens, or be considered a substitute for diet and exercise (Mann, 2012, para. 10). Cheek implants may not work well to make a teen’s appearance better because facial features can still be developing.Botox is only approved for people at least eighteen years old, yet a mom on a reality show â€Å"Toddler’s and Tiara’s† that recently made headlines, takes her eight year old daughter who is in beauty pageants for regular botox injections and takes her waxing as well. There are several things that the parents, teens, and even the doctors need to consider before deciding on plastic surgery. The first thing that all parties should consider is who desires the plastic surgery. It should be one hundred percent the teen’s choice.It should not be parents, friends, or boyfriends and girlfriends. â€Å"Teens who are encouraged to have surgeries by families and friends when they are not interested are poor candidates for plastic surgery,† says Malcolm D. Pau l, MD, president-elect of the American Society for Aesthetic Plastic Surgery (ASAPS) and a plastic surgeon (WebMD, 2004, p. 2 para. 2). Parents need to consider if their child is serious about the surgery. If they are inconsistent and change from wanting their ears done one day and their nose done the next, they are not a good candidate for plastic surgery.Parents also have to make sure that the teen has realist expectations. Some teens may think a new nose or bigger breasts will change their life. They may think it will make them more popular or open the door to more social outlets. â€Å"While the correct procedure in the correct teen may bring about positive changes in self-esteem, teen plastic surgery does not guarantee a fairy tale ending† (Mann, 2012, para 8). Doctors usually do a more extensive evaluation on teens wanting plastic surgery than they would a mature adult coming in for the same procedure.Most board-certified plastic surgeons will spend a lot of time interv iewing teens to make sure they are mature enough to handle surgery. Plastic surgeons will rule out teens who have psychological problems, such as a teen with body dysmorphic disorder (BDD). People with this disorder believe they are unusually ugly. BDD should not be treated by having plastic surgery. It needs to be treated by a mental health professional. â€Å"The ASPS does not recommend cosmetic surgery for teens that are prone to mood swings or erratic behavior, who abuse drugs and/or alcohol, or who are being treated for a mental illness† (Markowitz, 2010, para. ). There are some unconscionable plastic surgeons who may capitalize on a teenager who is obsessed with their appearance. They may also capitalize on those whose parents are set on having â€Å"the perfect child. † There are plenty of statistics out on the subject of teens and plastic surgery. According to the American Society of Plastic Surgeons (ASPS) there were nearly 219,000 cosmetic procedures performe d on people age thirteen to nineteen years of age in 2010. In 2010, there were 4,153 breast augmentation procedures on women eighteen and under, which accounts for 1. percent of the total number of breast augmentation procedures in the United States (ASAPS, 2012, para. 5). According to Diana Zuckerman, Ph. D. research indicates that breast augmentation patients are four times more likely to commit suicide than other plastic surgery patients (Markowitz, 2012, para. 5). This raises questions about the mental health of women who want implants. There are no laws in the United States governing the minimum age for cosmetic procedures. The only real law pertaining to teens and plastic surgery is that the U. S.Food and Drug Administration does not approve cosmetic saline implants for women under eighteen (Markowitz, 2012, para. 2). In the United Kingdom, a teen has to be at least sixteen years of age for any breast augmentations or related surgery. There are negative factors to consider whe n it comes to teens having plastic surgery. As with any surgical procedure, the cost is very expensive. Most insurances do not cover cosmetic procedures. There are plenty of risks and complications involved as well. For example, a 17 year old Florida teen died after having breast surgery.Doctors said the cause of her death was malignant hyperthermia, which is a rare metabolic condition that can be triggered by certain anesthesia. It raises a patient’s heart rate and metabolism, causing the body temperature to rise as high as 112 degrees. Some believe she was too young to handle the anesthesia (Rose, 2008, para. 3). There are some negative psychological effects as well. Some teens are chasing a false perception, and end up not being happy with the end result. Some believe teens will become addicted to plastic surgery, and think of it as a quick fix.There are some psychological benefits as well. Teens gain self-esteem and confidence when their physical problems are corrected. M any teens welcome the changes because it can mean being in a less bullied state, which can lead to normal life. Fixing these conditions can alleviate teasing and bullying. Another benefit to plastic surgery is that it fixes deformities and body parts, making them functional. A common deformity that plastic surgeons fix is cleft palates. A cleft palate is a certain facial deformity that prevents a child from using the mouth properly.This can affect their ability to eat, drink, and talk. Sometimes a plastic surgeon can repair this deformity to improve the child’s appearance as well as the functionality of the affected body part. I am about 95 percent against children and teens having plastic surgery. I only agree with it if it is for the purpose of restoring the function of body parts. Teen’s bodies are not fully developed at that age, and most likely their bodies will change for the better. I also don’t believe teens are mature enough to be making a decision that poses risks and that will change their appearance forever.References Cosmetic Surgery. (2007). Thefreedictionary. com. Retrieved from http://medical-dictionary. thefreedictionary. com/Cosmetic+Surgery Markowitz, Andrea. (2010, June 1). Too young for cosmetic surgery?. Retrieved from http://www. southflorida. com/specialsection/teenlinks/sns-health-young-cosmetic-surgery,0,7776311. story American Society for Aesthetic Plastic Surgery. (2012). Teens and plastic surgery. Retrieved from http://www. surgery. org/media/news-releases/teens-and-plastic-surgery American Society of Plastic Surgeons. (2011). Plastic surgery for teenagers briefing paper.Retrieved from http://www. plasticsurgery. org/news-and-resources/briefing-papers/plastic-surgery-for-teenagers. html Rose. (March 28, 2008). Florida teen dies after breast surgery. Retrieved from http://www. zimbio. com/Stephanie+Kuleba/articles/4/Florida+Teen+Dies+After+Breast+Surgery WebMD. (2004). Is plastic surgery a teen thing? Retrieved from http://www. webmd. om/healthy-beauty/features/is-plastic-surgery-teen-thing Mann Denise. (2012) Teen plastic surgery: special report. Retrieved from http://www. yourplasticsurgeryguide. com/trends/teen-plastic-surgery. htm

Parenting Essay Example | Topics and Well Written Essays - 500 words - 1

Parenting - Essay Example Nancy talks about different gadgets that help parents make sure that they are protecting their children from danger but since our children know about technology a lot more than parents, thus these gadgets are of no big use. Our children will always know how to escape the security fences that we will build around them. After this, Nancy states that our kids will start cheating us if we will act as if we do not trust them. Nancy ends her article ironically praising how her daughter tells everything to Facebook which she would never have told her mother. In my opinion, parents must restrict themselves from being extra careful about their kids if they really want them to survive in this harsh world. The hard conditions and circumstances life offers later in life take its toll on those persons who have been brought up extra pampered. This is called the â€Å"pampered child syndrome†. For example, when a child gets his parents’ attention all the time, he will grow up into a confused and dependent sort of personality when he will not find his parents’ love to the same extent due to other siblings or unfortunate circumstances. Technology has provided a lot of security tools and gadgets to the parents which Nancy has also talked about in her article. Yet, in my opinion although children might know how to escape those, yet they are quite helpful tools in making sure that the children are safe. This is not about extra-pampering; instead, this is about taking care of your kid sensibly. Children might know how to escape all restrictions but parents must play their part. I agree that children are bigger gurus than their parents in the field of technology, and this is what has made them put trust in social networking sites more than their parents. I remember myself calling my friends late at night because my mother did not like my using the phone. This is all a part of growing up. Our parents might have done the same sort of things in their

History of Perus Independence Research Paper Example | Topics and Well Written Essays - 2500 words

History of Perus Independence - Research Paper Example Peru is an independent nation - a division of Latin America that was separated during the Colonial period. The Colonial period which lasted for about 400 years laid the base for development and evolution of Latin America. Latin America was worst affected by the Colonial regimen undergoing several problems each mutilating periodically. The problems included evacuation of the native population, replacement of power and as a result, development of the country seemed to be a herculean task. The native people were the ones who suffered due to the Colonial invasion. (Keen, 2007). Sanitation was not provided and hence new diseases started to spread taking a toll on the lives of the people. Floods and famines also contributed to the death of native people. Even the culture of Latin America underwent a complete change due to the zealous priests who opposed the native culture. Exploitation was felt more than the development of the country. This resulted in problems which later led to a situati on where the people had to bring about a new change. Even the constitutional powers were under their control which modified the entire government. The Colonial history proved to be advantageous as well as disadvantageous to the natives. Some of the colonial aspects helped in improving the identity of the nation and this helped the country to gain popularity among the other countries.

Case Study Analysis Essay Example | Topics and Well Written Essays - 1250 words

Case Study Analysis - Essay Example The movie industry is in a stage of transition. The transition has resulted in various developments in the sector. The technological advancements are offering entities in the film industry new channels of distributing movies. Therefore, the entities have to make the required changes to the distribution strategy to benefit from the changes that are sweeping the industry. This article analyzes the above scenario using three organizations operating in the sector. The entities include Blockbusters, Netflix and Redbox. The entities face distribution uncertainty owing to changes in the movie rental sector. The changes primarily pertain to clients’ distribution channel preference. Blockbuster is an organization, which has suffered terriby owing to changes in the distribution of their products (Chopra 4). Initially, Blockbuster earned majority of its income via store rental services. However, in years leading to 2010, its revenues were decreasing. Addressing such a major drop in incom e required drastic measures. The measures would entail the Blockbuster adopting other means of distributing movies. The dip in Blockbuster’s profitability emanated from industrial changes. Therefore, the movies sector posses a higher risk to the firms, which distribute products resulting from the industry. In the evaluation of industrial risks, firms in the film sector would have higher-level relative organizations in other sectors. The entity relied heavily on stores renting DVDs. However, the technological advancement allowed the clients to access films via other means without requiring purchase or renting of discs. This resulted in the dwindling of Blockbuster’s fortunes since they relied heavily on the two channels. Failure to adapt to the changes in customers’ preferences culminated in the dipping of the entity’s finances (Chopra 5). Recommendations Netflix has demonstrated in numerous dimensions what Blockbuster should undertake to revive its compet itiveness in the currents market. First, the entity should offer its clientele additional means of accessing movies. Netflix distributed movies through several methods, which included rental, mail, and digital downloads. Contrary, Blockbuster only offered two channels of distributing films. These methods were being overtaken by other cheaper and efficient methods, which were mail delivery and digital down loads. Blockbuster sought to position itself appositely owing to the changing customer preferences. Therefore, it undertook various measures, which included offering delivery of discs via post. Additionally, Blockbuster switched entirely to distributing movies in DVDs form which was cost efficient. The entity also offered online services by launching Blockbuster total access program. This enabled the clients to rent movie online or down load. Therefore, the entity was adhering to the changing customer preferences. In this industry, it is vital for the entities to analyze the mergin g trend since they seem to transform the industry rapidly. Failure to inculcate such trends in the product design would be detrimental. Netflix has advanced its online services. The clients have countless options. This made its online services more popular. Nonetheless, Blockbuster’s online program provided their clients with a much-reduced variety. Its searching system was inefficient. Owing to the changing industry coupled with dwindling finances, the entity had to change several things. The entity closed

Systems Development and Design Essay Example | Topics and Well Written Essays - 2000 words

Systems Development and Design - Essay Example al., 2010). Focusing on this aspect, the report analyses the business processes of Amazon.co.uk. The report also includes the application of Unified Modelling Language (UML) case diagrams as a part of business investigation of Amazon. About Amazon.co.uk Amazon is considered as one of the renowned e-commerce organisations, which deals in a variety consumer based products. It is one of the most popular online retail stores, which provides beauty products, apparels, jewels, foods and books among other stuffs. The key reason behind enormity of Amazon is its remarkable product range. Amazon makes every possible attempt in order to tailor the experience of customers. Amazon uses multi-level e-commerce tactics and allows everyone to sell different products by using its platform. Business Processes of Amazaon.co.uk Amazon.co.uk is capable of delivering orders directly to the consumers as it has a strong relationship with suppliers, publishers, producers and other business associates. Moreove r, a considerable number of third party sellers also enable Amazon.co.uk to provide abundant product selections without enhancing the level of stock beyond optimal level. Customer orders are placed through the website of Amazon.co.uk and customers expect instantaneous delivery of products. The base of sales channel of Amazon.co.uk is front-end which serves as the core of the business process. Customers go through the website of Amazon, search different products and place orders. Amazon.co.uk is liable for maintaining every front-end customer relationships and back-end logistics. After placing an order, Amazon.co.uk agrees to use the best internal distribution centre for shipping the order to the customer. The organisation is liable for coordinating the fulfilment of customers’ order. When the products are obtained from internal distribution centres, Amazon picks up, parcels and distributes the order. When the products are obtained from drop shipper, the supplier parcels the i tem and delivers to the customers. This business process requires Amazon.co.uk to maintain an optimum level of stock for instantaneous selling (Chiles & Dau, 2005). The other aspect of Amazon.co.uk is ‘Syndicated Stores’ program which permits different third party organisations to sell products by using the website of Amazon. In such a system, Amazon.co.uk provides the services with respect to technology, inventory and logistics for maintaining proper customer relationships. In this system, customers go through other websites, browse for the products they prefer to purchase and then place the order. The orders are essentially placed on the inventory of Amazon.co.uk and the organisational system determines the transporter which would deliver the products to the customers on time. The fulfilment of the order process execution follows the similar process as the base business process of Amazon.co.uk (Chiles & Dau, 2005). Since Amazon.co.uk acquires different product lines f rom diverse suppliers and assembles them according to the requirements of customers, its business process comprises strong supply chain activities. Amazon.co.uk depends entirely on just-in-time management approach. It has several

Hopes and fears for the college Essay Example | Topics and Well Written Essays - 1250 words

Hopes and fears for the college - Essay Example II. The main purpose of students of going to school is for them to succeed in life and they enter the walls of colleges with the hope that they will be able to step up the ladder of success. a. The first point to be discussed is the hope of building a good foundation, especially regarding school grades. Transition sentence: Gaining good grades is essential because it establishes how professors might perceive students and eventually treat them accordingly. b. Secondly, we will explore the hope of having good experiences with professors. Transition sentence: Ultimately, class performances and relationship with professors will determine how well one socializes not only with classmates but also with schoolmates and other people outside the campus. c. Thirdly, the hope of making good friends will be discussed. Transition sentence: it would be interesting to note what could be the opposite of these positive and encouraging characteristics in students. III. Contrary to the positive outlook about college life mentioned earlier, there are also fears that one must face. a. Students fear failures. Transition sentence: Students fears can go beyond their performances and see people around them as threats, too. b. Students fear they will have strict professors who will make their lives miserable. Transition sentence: It is important to consider how professors relate with students because somehow, this will affect how they will be on their way out of the classroom. c. Students fear that they will not get along well with other people in a whole new world that they are entering. Transition sentence: These develop the many faces of students which eventually define them and their responses to the challenges of college life. IV. Conclusion: Hopes are wonderful and necessary but equally important is the presence of fear which, initially may be seen as negative, when balanced with the hopes a person has, there comes a union which propels college students to reach their dreams. Colle ge education is very important nowadays and so it has become the dream of almost every hopeful individual. Many people believe in the anti-apartheid revolutionary, Nelson Mandela who said that â€Å"Education is the most powerful weapon you can use to change the world†. Only a few may become famous in the challenge to change the world on a large scale however, transforming a life can be assured through education and one reformed life is less one miserable life in this world that ultimately changes the world. As such, many hope and dream to go to college and get a better life. Pursuing college education brings about hopes of young people that their dreams will come true however this is also coupled by the fears of what is beyond their imaginations and expectation. This writing will explore the common hopes and fears of college students and where these could possibly lead them in their endeavor. As one enjoys reading, it is the hope of this writer that readers will be illuminat ed about the optimism and terror that college students face. The main purpose of students going to school is for them to succeed in life and they enter the walls of colleges with the hope that they will be able to step up the ladder of success. Firstly, students hope to get good grades because this surely will help them build a good foundation for

Science Fiction Film Research Paper Example | Topics and Well Written Essays - 1750 words

Science Fiction Film - Research Paper Example Science fiction is the source of entertainment as well as effective way of conveying message to the society. According to Sobchack "science fiction cinema is an important source to understand the history of spatial and temporal transformation of the city as it has been experienced by the spectators in USA, from the 1950’s to the present, from modernism to postmodernism." (Vivian Sobchack 1999) Animal Ethics: Man is supposed to be the most powerful animal in the world. Of course his power lies in his intellectuality and most advanced brain. Being most powerful animal of the planet, he started assuming that he has a right to exploit flora and fauna of the earth. He has forgotten the ethics of behaving with animals and plants, which are the inseparable elements of our eco system and our planet. Animals and other living things on the earth are being used by man for his selfish deeds. While using them, he even does not think about their emotions. The animals are being used in film productions, circuses, for food testing, for experiments etc. They are harassed by the man. Prior to technological advancement, the hobby of the medieval people was hunting. In India innumerable wild animals were hunted just for the hobbies of princes, kings, and people from rich and royal families which culminated into the extinction of animals like Chitah. After scientific revolution the entertainment habits changed but animal harassment still continued. Movies became the major and influential source of entertainment. The animals are frequently used in films. The film producer tries to be close to authenticity. Hence in many films the animals are used. To represent the animal character on screen, the animals are exploited. During the shot, the director cannot tell the animals to act in a certain way. The animals on the other hand are provoked so that they would behave in a certain way. Sometimes they are terrified. At that time it is not their acting but the real terror they feel during the shot. If there is a shot of falling of animals, it is not manipulated fall but real fall in which they are injured and their pains are real. These animals are treated like slaves. Sometimes if it is a demand of the script, they are too often killed on screen for effective cinematography. Number of films has killed animals for the sake of the authentic cinematography. The animals such as horses, apes, pigs, cows, birds and many more animals are killed. Some films who used the animals are Godard’s Weekend, Coppola’s Apocalypse Now, Inarritu’s Babel, Haneke’s Cache etc. When the use of animals is on rampant the film Planet of Apes really shows a very sensible approach of not using animals even in the roles of animals. Almost all the non human roles are played by the human beings. Our research paper discusses the protocols related to the treatment given to the animals by human beings. These protocols are discussed by comparing two films which are b ased on animal world. First movie is â€Å"The Planet of Apes† (Franklin J. Schaffner 1968) and 12 Monkeys (Terry Gilliam 1995). The Planet of Apes is reviewed by some

Individual Sales Management Paper Essay Example | Topics and Well Written Essays - 1250 words

Individual Sales Management Paper - Essay Example Decisions that influence the performance of the sales team eventually determine the level of profitability. The sales personnel dictates the way an organization launches new products into markets, how new customers are acquired, how a business expands though using existing customers and achieving the targets set in revenue acquisition. It is therefore necessary that the team leaders adopt favorable techniques in managing the performance of the sales personnel. It involves understanding the important elements of a sales force and knowing why this be the case. Sales personnel management entails a number of interrelated mechanisms of influencing the fruitfulness of the team. It comprises of many techniques drawn from varying fields in psychology sociology and many others. These techniques include hiring, training, promotion, career development and motivation. Motivation as a way of sales force management entails giving a listening g ear to them and answering by the sales force leaders. It also entails adopting positive feedback verbally. By enriching the salesperson through information motivates the workers. The management can have salary variations as a way to motivate and encourage the sales personnel. Profit sharing and extending bonuses to the sales force also boosts personnel spirit of delivering. It raises self gratification for the personnel by increasing the hourly rate and other benefits. Motivation is therefore one of the mechanisms that the human resource managers employ in coordinating the performance of the sales force (Nicolescu, 2009, 6-12). . Promotion in human resource management entails appreciating the efforts of a person in one rank and rising by grading the level of his job prescription. It entails offering better remuneration to the person as he/she is ranked higher than previous position held. More too rising in ranks, promotion also involves getting involved at higher level of decision making, positions that were previously held by the mana gement team before. This is equally within the sales personnel field where the management ascends a person to higher posts within the same field of sales force, offering improved salary packages as well as involving the individual to decision making processes. Career development entails much more than just offering the sales personnel an opportunity to serve an organization but to grow in the career path. Good management practices for the sales force also involves understanding the need to continuously improve the career path for the sales force as part of the entire human resource. Among other practices that helps improve the career of a sales agent is clear job analysis, understanding and developing a clear career plan and engaging in proper tutorials for the job market. Mentoring entails walking the career path with other professionals in the career, through whom the sales agent, earns how to navigate through the job field. Tutorials and coaching are equally better methods throug h which the management assists develop the careers of their employees. This therefore adds to many other ways through which the sales force is managed. (Nicolescu, 2009, 6-12) Training As part of the mechanisms that the management undertakes in influencing the performance of sales agents, it involves assisting the force access better training through which the performance of the employees gets boosted. We find that managements of firm encourage individual study as part of their strategies to

Cosi Shows Us That ‘Fairytale Endings’ Do Not Reflect Real Life Essay Example for Free

Cosi Shows Us That ‘Fairytale Endings’ Do Not Reflect Real Life Essay Cosi is a play set in the 1970s, when Australia and the world were facing political complexities, such as the conflict against the communist government and the happenning of the Vietnam War. It was a time when people had to choose their loyalties, causing great frustration and tearing the community apart. We are able to see this in Cosi in the lives of two best mates Nick and Lewis, as their priorities and commitments during that period of time, as well as conflicting social views with the rise of different social conventions such as ‘free love’ during the 1970s. It is a play within a play with parallel runnings with Mozart’s opera ‘Cosi Fan Tutte’, both plays explore the meanings of love and fidelity and how Lucy parallels the infidelity of the women in ‘Cosi Fan Tutte’. Nowra also allows us to see how the theatre works its magic, as a therapy not only for the insane but as well as the sane. As we slowly see the cast blossoming towards the end of the play, Lewis ends it by announcing some fateful happenings of the cast such as the deaths of Julie and Henry, giving an unfairytale like ending to the play. However not all had the same fate, we see how Ruth’s obsessive compulsive disorder allowed her to become a â€Å"time and motion expert† and Zac’s eccentricity making him a â€Å"rock and roll† player. ‘Cosi fan Tutte’ main theme is about a woman’s infidelity towards man. Despite the opera being set in the 1700s and facing problems with love and fidelity, it proves that society still hasn’t changed in that perspective with the characters in Cosi mirroring some of it’s values. The ‘free love’ movement during the 1970s also shows how society is becoming much more liberal in character and less conservative. The influence also caused a seperation between the community as some still stick to their conservative views such as Lewis, Nick and Lucy. Lucy redefined the modern meaning of fidelity by claiming she â€Å"only had sex with Nick, but slept with Lewis. † Lewis himself also holds his very bias view on fidelity, despite his obvious attraction towards Julie, he still claims his fidelity by â€Å"not having sex† with Julie even though he kissed her. This shows the society’s gradual evolvement by beginning to define it’s meaning of fidelity with the references to sex only. Nowra allows us to observe the discrimination and social defining ways of the people by beginning the play in a â€Å"burnt out theatre†, displaying the neglect shown towards the mental patients and the seperation it had formed between the sane and insane people. â€Å"They are just people who have done extraordinary things, thought extraordinary thoughts. † Nowra shows the fine line drawn between the sane and insane, and that those in the institution are not always as what the society defines them. The act of isolating mental patients shows the people’s way of dealing with kinks in the society, an easy solution. Julie for instance, is completely sane however has an addiction to drugs, â€Å"They don’t know how to deal with drug users† shows how the people had either the lack of knowledge or wasn’t eager enough to dwell into and solve the problem. Instead, Julie was prescribed more drugs for her habit, which did not break and caused her death in the future with an overdose. Zac also displays the extremities of drug consumption, causing him to have no control over himself and later not being able to appear in the opera. Such as ‘Cosi Fan Tutte’s’ use of Mesmer magnets and Cosi’s use of shock treatment for magnets showed the society’s inefficient way of dealing with problems. Through Cosi, whether insane of sane, the cast blossomed as they progressed on into the play and just like Justin’s main aim â€Å"to bring them out of their shells†, Lewis suceeded. Not only with them but from a shy and confused young man, Lewis came out with a stronger sense of leadership and confidence. He was more certain on what he wanted compared to earlier where he allowed Roy to grab his glory. Lewis broke up with Lucy and learned to console Roy before the opera showing a huge improvement from his character before, he â€Å"proved Roy wrong†. The cast showed lots of gratitude towards him in the end of the play even with Henry stuttering a â€Å"Tttthank you†, who before this could only communicate with the form of â€Å"shaking his head†. Despite his improvement in speech and confidence, Nowra made his fate a sad one showing the unrealistic ‘fairytale endings’, along with Julie’s overdose despite being discharged. Roy had showed no improvement with his continuous enthusiasm over the wards where â€Å"his fellow patients took petitions to get rid of him†. But with Ruth and Zac’s improved careers, Nowra shows that there are still hopes in ‘fairytale endings’.

President Wilson Urges Support for Ideal of League of Nations Essay Example for Free

President Wilson Urges Support for Ideal of League of Nations Essay After the end of World War One, President Woodrow Wilson sought national support for his idea of a League of Nations. He took his appeal directly to the American people in the summer of nineteen nineteen. The plan for the League of Nations was part of the peace treaty that ended World War One. By law, the United States Senate would have to vote on the treaty. President Wilson believed the Senate would have to approve it if the American people demanded it. So Wilson traveled across America. He stopped in many places to speak about the need for the League of Nations. He said the league was the only hope for world peace. It was the only way to prevent another world war. Wilsons health grew worse during the long journey across the country. He was forced to return to Washington. The Senate was completing debate on the Treaty of Versailles. That was the World War One peace agreement that contained Wilsons plan for the league. It seemed clear the Senate would reject the treaty. Too many Senators feared the United States would lose some of its independence and freedom if it joined the league. Wilson wrote a letter from his sick bed, to the other members of the Democratic Party. He urged them to continue debate on the League of Nations. He said a majority of Americans wanted the treaty approved. The Senate Foreign Relations Committee agreed to re-open discussion on the treaty. It searched yet again for a compromise. Wilson refused. He said the treaty must be approved as written. Wilsons unwillingness to compromise helped kill the treaty once and for all. The Senate finally voted again, and the treaty was defeated by seven votes. The treaty was dead. Yet history would prove him correct, and the Second World War would be far more destructive than the first. The debate over the Treaty of Versailles was the central issue in American politics during the end of Woodrow Wilsons administration. It also played a major part in the presidential election of nineteen twenty.

Effect of Socioeconomic Stress on Family Health

Effect of Socioeconomic Stress on Family Health Revisions and Literature Review Tiffany Stewart Socioeconomic status is defined â€Å"as the social standing or class of an individual or group. It is often measured as a combination of education, income, and occupation† (American Psychological Association, 2014). There are higher and lower socioeconomic statuses (SES) that can have a big effect on a family’s health. In 2012, research showed that one in five children lived below the federal poverty line (Noble et al., 2012). Family resources such as â€Å"income, parent’s education and health can have a direct and indirect benefit for children† (Thompson, 2014, p. 42). Families in lower SES have poor physical and mental health compared to families in higher SES. When a family lives in a lower SES, there are more stressful life events that affect the whole family. Stress can be defined as â€Å"a complex psychobiological process with biological, emotional, mental, and behavioral consequences, all of which influence one another† (Thompson, 2014, p. 46). Children and adolescents are at an age where they are not able to provide their own socioeconomic status. This is left up to the parents, which can have big effect on the child’s developmental outcomes at the current age and later in life (Hackman Farah, 2009). Research has shown that when a stressful life event occurs, catecholamines and glococorticoids are mediated (Lupien, King, Meaney, McEwen, 2000). When glucocorticoid response to stress in a short amount of time, this is an adaptive function that is normal. When glucocorticoid has increased for long periods of time, this can be associated with different depressive symptoms (Lupien et al., 2000). There is also other research on how stress from the mother will affect the child once born. The fetus is left exposed to the mother’s diet, emotions, and environmental influences that can have effect on development (Thompson, 2014). The fetus is very sensitive to maternal stress. If the mother is under a lot of stress during pregnancy, the child will have a greater reactivity to stress once born (Thompson, 2014). One study showed that when the fetus was exposed to maternal cortisol, seven year old girls had emotional difficulties and a larger volume in the right amygdale (Thompson, 2014). After a child has been born and has been under a lot of stress, the hypothalamic-pituitary-adrenocortical (HPA) axis does not function the way it should. The HPA axis is a human’s central stress response system. The neurological circuitry is changed to how the body response to stress. This will happen when the child is exposed to stressful event on multiple occasions to change the sen sitivity of the HPA system (Thompson, 2014). The way the hypothalamic-pituitary-adrenal system is supposed to work in individuals that are not exposed to large amounts of stress is by the â€Å"release of steroid hormone cortisol from the adrenal gland† (Essex, Klein, Cho Kalin, 2002, p. 777). Cortisol (stress hormone) has a big influence on brain function. When cortisol is released during stressful experiences, this will enhance an organism’s ability to adapt in those times (Essex et al., 2002). Elevated levels cortisol that happens multiple times during the early years will cause physiologic effects later in the individual’s life. These effects include â€Å"increased resistance to the effects of insulin, promotion of obesity, impaired memory via effects on hippocampal neurons, and altered immune responses† (Essex et al., 2012, p. 777). Behavior can also tie into the disruptive HPA axis activity when stress occurs. These behaviors include how the child is â€Å"coping, cognitive and attention problems, poor emotional regulation, and difficulty in social functioning† (Thompson, 2014, p. 45). These behavior problems have associations for children’s academic functioning as well as building relationships with other children and adults. Children that have been exposed to stressful events multiple times in their early life show academically that they have a hard time concentrating, remembering things, and controlling their own thinking. With relationships, children have â€Å"heighten emotional reactivity and weaken emotional self-regulation† (Thompson, 2014, p. 45). Stress in general is part of every person’s life. A normal amount of stress is nothing to worry about and necessary to survive. Stress does occur at a young age, and this will help to develop coping skills and learn how to adapt to stressful situations that will occur throughout the lifetime (Middlebrooks Audage, 2008). Parents are the ones that should help the children learn how to deal with stress in a healthy way. When stress is not dealt in a healthy way, there can be short and long-term health effects. Research has shown that there are three different types of stress that a person can go through in their life. These three include positive stress, tolerable stress, and toxic stress. Positive stress is from negative experiences that are short-term (Middlebrooks Audage, 2008). Examples of positive stress are when children start a new school, or when someone else takes a toy away from them. The health effects include heart rate being increased and hormone levels changing. This type of stress is normal and the parents can help the child learn how to cope with it as a developmental process (Middlebrooks Audage, 2008). Tolerable stress is from a negative experience that impacts the child more than positive stress but is still short-term. Examples of tolerable stress include dealing with a death of a family member, or the parents are separating (divorce) (Middlebrooks Audage, 2008). As long as the child has support from a family member or someone close to the child, he/she is usually able to learn how to deal with experience in a healthy way. If the child learns to deal with the experience in a healthy way, it will turn into possible stress. If the child is unable to deal with the experience, this can turn into toxic stress that will have long-term health effects (Middlebrooks Audage, 2008). Socioeconomic stress falls under the category of toxic stress. This kind of stress is from negative experiences that can continue for long periods of time. Other examples include neglect and abuse (Middlebrooks Audage, 2008). When toxic stress occurs, brain development and functioning will be disrupted. Health problems can also occur that have the capacity to be long-term. There is research that has shown how brain development is effected by long-term stress like socioeconomic stress. Brain development is a process that starts to take place during pregnancy. Factors that influence brain development include genetics and the environment that the mother is in. The toxic stress on brain development can impair the connection of brain circuits and lead to developing a smaller brain (Middlebrooks Audage, 2008). The circuits in the brain can cause a child to not be able to handle stress. The child will overreact to conflicting experiences that occur in his/her life. High levels of cortisol (stress hormone) can also damage the hippocampus that affects learning and memory that can continue into adulthood. There is even research that has shown that high levels of stress hormones can restrain the immune response in the body. The individual can end up with different infections and health problems (Middlebrooks Audage, 2008). Socioeconomic status has shown that there are negative effects on the developing brain. This includes regions of the brain responsible for language, and stress hormones. Linguistic exposure at a young age has been linked with developmental differences in language regions in the left hemisphere of the brain (Noble, Houston, Kan, Sowell, 2012). The left temporal, temporo-occipital and the frontal cortices are responsible for the development of language skills (Noble et al., 2012). Depending on the SES of the parents that are raising children in those environments will effect what kinds of resources are available to develop those regions of the brain. Higher SES families use parent-child reading activities and have multiple books available to help the child learn language skills compared to families that live in lower SES. Two fMRI studies have shown SES differences with children in two different parts of the left hemisphere for language. These include the functions of the left fusifor m and the left inferior frontal gyrus (Noble et al., 2012). Children from lower SES tend to show a difference in how they experience stressful events reflected in hormonal markers of stress (Noble et al., 2012). Research on stress in animals and humans has shown negative effects on the hippocampus, amygdale, and the anterior cingulated cortex in the medial prefrontal cortex (Noble et al., 2012, p. 518). These areas of the brain are critical for developing memory, socio-emotional processing, and cognitive control/self-regulation. An fMRI study showed that children in lower SES will more likely have a smaller hippocampus (Noble et al., 2012). The background information provided in the paper has shown that during pregnancy, a fetus can be affected by the socioeconomic stress the mother is dealing with. With this research, it has shown that the stress the parents deal with in their daily lives disrupts the development the child goes through mentally and physically. Socioeconomic status is usually defined by family education, occupation, and income level (Noble et al., 2012). The fetus is very sensitive to the stress the mother goes through which will affect child when they are born. The child will then have a greater reactivity to stressful situations (Thompson, 2014). This area of research is a problem since there is known information of how the stress does affect the child even before they are born. If the socioeconomic stress is affecting the child’s development, will this affect the child later in life? The purpose of this study is focus on socioeconomic stress and the effects it has on a child’s developing brain later in life. There is a lot of research on what happens to the brain of a developing child when there is a lot of stress being exposed to him/her. Research has shown that children that are sensitive to stress from environmental factors when they are born will have higher cortisol levels (stress hormone). What has gaps in the research is if the high levels of cortisol (stress hormone) in a young child will determine mental health problems later in the individual’s life. The only research on this area is very general and does not specifically explain mental health problems that can occur. The only specific research in this area mentions how children will have behavior and academic problems as they get older. The purpose of the study will include children at the ages of 5-10 to determine if they are experiencing mental health problems from the socioeconomic stress they experienced during pregnancy and at birth. Women in the second trimester will also need to be included to look back on the kind of stress they were experiencing that could affect their children in low SES. The mothers and the children at one month would also need to be looked at. The cortisol levels would be tested by a saliva sample from the children at the ages of 5-10. Starting with pregnancy and going to the ages of 5-10 will track maternal stress from infancy to childhood and the mental health problems that can occur from it. Essex, Klein, Cho, and Kalin (2002) also did a study on maternal stress and how it affects children later in life. This study was only one to observe mother’s during pregnancy and continue until the child was four and a half years old. The author’s results showed that elevated cortisol levels appear to predict dysregulated behavior and mental disorders (Essex et al., 2002). Other findings also included how â€Å"maternal stress may increase the vulnerability of the developing child’s HPA system to later stress exposure† (Essex et al., 2012, p. 780). Since little research has started with maternal stress, it is important that further research is done to show that there is an effect on children’s mental health later in life. There research only covered socioeconomic stress, maternal stress, and cortisol level. This leaves out other factors (e.g. genetics) that could cause children mental health problems later in life. The question that would need to b e addressed is what other factors could have an effect on children’s mental health later in life. References American Psychological Association (2014). Socioeconomic status. Retrieved from http://www.apa.org/topics/socioeconomic-status/ Essex, M. J., Klein, M. H., Cho, E., Kalin, N. H. (2002). Maternal stress beginning in infancy may sensitize children to later stress exposure: Effects on cortisol and behavior. Biological Psychiatry, 52(8), 776-784. doi:10.1016/S0006-3223(02)01553-6 Hackman, D. A., Farah, M. J. (2009). Socioeconomic status and the developing brain. Trends in Cognitive Sciences, 13(2), 65-73. doi:10.1016/j.tics.2008.11.003 Lupien, S. J., King, S., Meaney, M. J., McEwen, B. S. (2000). Child’s stress hormone levels correlate with mother’s socioeconomic status and depressive state. Biological Psychiatry,48(10), 976-980. doi:10.1016/S0006-3223(00)00965-3 Middlebrooks, J.S., Audage, N.C. (2008). The effects of childhood stress on health across the lifespan. Atlanta (GA): Centers for Disease Control and Prevention, National Center for Injury Prevention and Control. Noble, K. G., Houston, S. M., Kan, E., Sowell, E. R. (2012). Neural correlates of socioeconomic status in the developing human brain. Developmental Science, 15(4), 516- 527. doi:10.1111/j.1467-7687.2012.01147.x Thompson, R. A. (2014). Stress and child development. The Future of Children, 24(1), Retrieved from http://ezproxy.snhu.edu/login?url=http://search.proquest.com/docview/1539237845?acco untid=3783

Chinese and Japanese Immigrants and the California Dream Essays

In the 1850’s, Chinese immigrants began entering California in search of gold and the California dream. They had heard that California was the new frontier, a frontier that would provide them with the opportunity for economic riches. Young and ambitious, many of these Chinese immigrants quickly married in their homeland and set out for the gold rush, promising to return (with wealth). Likewise, in the 1880s, when the state of California was undergoing rapid economic transformation, Japanese immigrants — just as young and ambitious as their Chinese counterparts — set out for America where they had heard the streets were â€Å"paved with gold.† But little did these Chinese and Japanese immigrants know that what they would discover in California would not be gold and riches, nor wealth and opportunity, but a hostile land that would accept them as half-humans and treat them as slaves. In the end, faced with systematic oppression, societal discrimination, racis t laws, and outright violence, these immigrants would be forced to inhabit various ethnic enclaves and communities to protect themselves from the dominant culture that would eventually strip them of their identity, sexuality, and family. In essence, they would be stripped of all the building blocks of a true community. Immigration In 1852, attracted by the discovery of gold, more than 20,000 Chinese immigrants passed through the San Francisco Customs House to the gold fields in the Sierra Nevada foothills. Between 1867 and 1870, partly in response to recruitment efforts by the Central Pacific Railroad Company, which was building the western section of the first transcontinental railroad, some additional 10,000 poured into California (Chan 1991). The added presence of so ma... ...g how far removed from the Californian dream of wealth and well-being Asian immigrants had become. References Book, S. W. (1976). The Chinese in Butte County, California, 1860–1920. San Francisco: R and E Research Associates. Chan, S. (1991). Asian Americans: An interpretive history. New York: Twayne Publishers. Cole, C. L. (1973). A history of the Japanese community in Sacramento, 1883–1972. Diss. California State University, Sacramento. Gillenkrik, J. and Motlow, J. (1987). Bitter melon: Inside America’s last rural Chinese town. Berkeley: Heyday books. Lukes, T. J. and Okihiro, G. Y. (1985). Japanese legacy. California History Center. Matsui, S. (1919). Economic aspects of the Japanese situation in California. Diss. University of California at Berkeley. Nee, V. G. and Nee, B. D. (1974). Longtime Californ’. Boston: Houghton Mifflin Company.

Life Is Like The Movies :: essays research papers

Going to the movies is fun. You get your candy and your drink and are taken away into a fictional world for two or three hours, then leave the theater and get back to reality. But is what you're going back to really reality? Plato said no. In the "Allegory of the Cave" (chapter XXV) in the The Republic he proposes that we all live like people in a movie theater, only he uses prisoners in a cave to illustrate the situation. He creates an image of prisoners, chained down in a cave, so all they could see was shadows created by puppets in front of a fire on the cave wall. Their reality was merely the shadows and it is the same for us (as the common man.) According to Plato, our reality is nothing more than figurative "shadows." Everything in the cave can be attributed to a part of society. The fire can be equivocated to "unwisdom" (229) or even evil, and in society is created by the greed that some have for power over others. It is the driving force behind the entire scheme to misrepresent reality. By controlling what people believe is reality, they in turn gain control of the people by telling them what is true and what should be valued, which gives them the power they crave. The fire (greed) is necessary for the shadows to be cast, without it nothing at all could be seen. Without the fire, the puppeteers would have no purpose, no reason to hold the objects up at all. Without the greed for control, society's "puppeteers" would not have any desire to misrepresent reality. The puppeteers are the manipulators in society (the greedy people). People in a variety of different positions act as the puppeteers. Anyone who tries to skew reality for his or her own personal gain is a manipulator. Religious and business leaders, as well as politicians are all likely candidates for the role of the "puppeteers" because they often control people's realities. Religious leaders convince massive amounts of people that their ideas and their religion is reality. Business leaders use advertising campaigns to persuade people into believing their products are the best and will change their lives. Politicians often manipulate issues to make people see them their way. In conjunction with each other, all of these manipulative forces basically dictate society's values. These "puppeteers" take the objects and let their own greed (fire) distort them, so only a small portion of what is "real" is revealed (in the form of a "shadow").

anne bradstreet Essay -- essays research papers fc

Anne Bradstreet was not only the first English-speaking, North American poet, but she was also the first American, woman poet to have her works published. In 1650, without her knowledge, Bradstreet’s brother-in-law had many of her poems published in a collection called The Tenth Muse Lately Sprung Up In America. Although these poems did not reflect what would be her best work, they did emulate what would be the greatest influence on all of her writing. Anne Bradstreet’s Puritan life was the strongest, and the most obvious influence on her work. Whether it was her reason for writing, how she wrote, or what she wrote about, Bradstreet’s poems would reflect the influence of Puritan life and doctrine.   Ã‚  Ã‚  Ã‚  Ã‚  Although there is very little information about Anne Bradstreet’s earlier life, we do know that she was born in 1612, probably in Northampton, England. Anne grew up in the Earl of Lincoln’s home, which was a very distinguished household with an extensive library. Her father Thomas Dudley, who handled many of the Earl’s affairs, encouraged his daughter’s education. Also serving as a steward to the Earl of Lincoln was Anne’s future husband, Simon Bradstreet. Both men were well educated, prominent people who would carry their knowledge and influence to the New World (Piercy 18).   Ã‚  Ã‚  Ã‚  Ã‚  In 1628 Anne and Simon were married. Two years later Thomas Dudley and the Bradstreets began their three month journey to New England on the Arbella (Piercy 18). The purpose of their journey was to arrive in a new world where they could practice and teach their puritan doctrine. The new colony was perfect for their simplified religion due to the lack of traditions that were already established in England.   Ã‚  Ã‚  Ã‚  Ã‚  Here begins the influence of the Puritan life on Anne’s work. Christian Doctrine became the only topic that was acceptable for people to write about. It was used to educate and persuade the colonies to worship and honor God. Many Puritans kept journals and diaries as a history of God’s work among the colonies. The available readings contained moral lessons all established by Puritan leaders, or the church. In the article â€Å"Puritan Poetry: Public or Private† the author explains the aim of public poems is to present, confirm, and glorify the cause. It also suggests that the concerns of public poetry are d... ...iritual guidance.   Ã‚  Ã‚  Ã‚  Ã‚  Ultimately being a Puritan was the greatest influence on Anne Bradstreet’s writing. It was the responsibilities of a Puritan woman that drove her to write, the Puritan culture she lived in that conformed how she wrote, and the Puritan doctrines she truly believed in that molded her thoughts into what she wrote about.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚   Works Cited Blackstock, Carrie. â€Å"Anne Bradstreet and Performativity Self-Cultivation, Self- Deployment.† Early American Literature 32 (1997): 223-247. Doriani, Beth. â€Å"Then Have I†¦Said With David: Anne Bradstreet’s Andover Manuscript Poems and the Influence of the Psalms Tradition†. Early American Literature 24 (1989): 52-69. Piercy, Josephine K. Anne Bradstreet. New York: Twayne Publishing, 1965. Salska, Agnieszka. â€Å"Puritan Poetry: Public and Private† Early American Literature 19 (1984): 114-119. White, Elizabeth W. Anne Bradstreet. New York: Oxford University Press, 1971. White, Peter. Puritan Poets and Poetics. PA: The Pennsylvania State University, 1985.

Nfl Revenue Sharing

NFL Revenue Sharing To many the NFL may be considered America’s greatest sports league. The league definitely has the numbers to back up this claim. The ever-growing sport has maintained keen interest from fans all across the world, all the while generating enormous amounts of revenue. Currently the league rakes in close to $9 billion annually. The success of the NFL is something to marvel at. Even in a shaky economy the NFL continues to flourish. What is interesting about the NFL is how the business aspect is structured. TV is the NFL’s biggest source of revenue. 0% of the NFL’s earnings come from TV revenue according to Forbes. The NFL operates in a unique manner regarding its TV generated revenue. The television rights to broadcast NFL games are the most lucrative and expensive rights of any American sport. NFL broadcasts have become among the most-watched programs on American television, and the financial futures of entire networks have depended on owning NFL broadcasting rights. This has raised questions about the dependency of the networks to the sport and whether they can criticize the NFL without the possibility of losing their broadcasting rights and their income.While TV advertising has generally grown slowly in recent years, advertising on NFL games has soared. The Wall Street Journal notes that ad rates for NFL games rose 27% to $347,800 for a 30-second spot last season. So far this fall, NFL games have averaged 17. 8 million viewers at any given minute, more than almost all regularly scheduled programs, according to Nielsen data. Importantly, many of those viewers are young men, who are hard for advertisers to reach through other programs.And the fact that most consumers watch NFL games live is important at a time when many viewers record shows and then skip the commercials when they watch them later. Under the current contract, which began in 2006 and expires in 2013, the top television networks are paying a combined sum of $2 0. 4 billion dollars. CBS ($3. 73B), NBC ($3. 6B) and Fox ($4. 27B) and cable television's ESPN ($8. 8B) are all contributing to a pot that the NFL divides equally among all 32 NFL teams. The revenue generated by television is divided annually. For example, in the year 2010 the NFL received $3. 85 billion from their contracts with CBS, ESPN, FOX, NBC, and DirecTV’s Sunday Ticket. Dividing this amount equally among all 32 NFL teams averages out to $118 million per team. The new contract with the prominent television networks that extends from 2014 to 2022 is going be worth 63% more than the previous contract, according to the Wall Street Journal. Within the article it states that the annual figure for the NFL will increase from previous figure of $3. 785 billion to approximately 6 billion a year because of new TV packages.The Wall Street Journal estimates that the four major networks, CBS, ESPN, FOX, and NBC, are designating nearly a quarter of their total programming budget t o purchasing NFL rights. The fact that there are teams that generate much more interest than others brings about a dilemma that suggests revenue sharing isn’t completely fair. For example, the Dallas Cowboys have a far greater fan base than the Jacksonville Jaguars. Is it fair for the Jacksonville Jaguars to be given the same share of profits from the TV revenue as the Dallas Cowboys? I recently attended an NFL game in the home stadium of the Arizona Cardinals.The away team was the Dallas Cowboys, but from what I witnessed there was an equal to greater amount of Cowboy fans than Cardinal fans within the stadium. If a team such as the Dallas Cowboys maintains a dominant presence within the NFL brand, you could imagine that they would be reluctant to split profits with a team that has a hard time even selling home game tickets. Bill Wanger, the executive vice president of programming and research at Fox Sports Media Group, says the Cowboys are among a handful of â€Å"national -appeal teams† that draw huge TV ratings no matter what market they're broadcast in.Neilson Co. completed a recent popularity survey based on local and national television ratings, the amount of traffic the teams’ official websites draw, and how many times the teams are mentioned on the internet. According to the survey the Dallas Cowboys, Pittsburgh Steelers, New York Giants, Chicago Bears, and Green Bay Packers were the top 5 most popular teams, respectively. When any one of these teams play they will attract far more viewers than teams nearing the bottom of the popularity poll.These teams contribute far more interest to the NFL brand, but take home the same check as the other low-profile franchises. Depending on the franchise that you own, you could be benefitting from the popularity of the other teams, or uneasy with the way the money is being distributed throughout the league. As a league, I believe the NFL is doing the right thing. The revenue distribution helps t he less popular teams maintain financial success and longevity. The league has a responsibility toward owners to operate in a manner that assists all eams in prolonging their brand and providing an equal field of play for competition. In contrast to other sporting leagues such as the MLB, the NFL has salary caps and other restrictions that prolong smaller market franchises and allow them to be financially competitive. For example the Pittsburgh Steelers have won the most Super Bowls despite being from a relatively small market, but the Pittsburgh Pirates struggle to compete against the fiscally empowered New York Yankees. The unique approach by the NFL creates a more competitive environment and fosters a sense of hope for fans every season.

Aligning Action and Values Article Critique Essay

In the article ‘Aligning Action and Values’ article by Jim Collins, a very pertinent point is made that is applicable in today’s business environment. Organizations spend very little time aligning daily work with the overall vision and core values set by the organization. Collins’ article was written 10 years ago, but the content currently still has merit. Organizations are constantly changing and adapting to industry and environmental trends. With the explosion of the Internet and rapid global expansion, company’s need to have efficient change management programs and vision to keep the organization on track. Too often, companies are sidelined by managers that are self-promoting and not working for the overall vision of the company. Yet, this is not necessarily a middle manager problem, but a problem of the company not identifying and pursuing the grand vision the company was founded to achieve. Mr. Collins points out the often company’s are either to busy trying to repeatedly craft the perfect vision statement or the organization has not spent any time aligning the organization with the values that have been determined. Truly visionary organizations are able to use core values become efficient in management and operations to keep the company moving forward. Organizations that do not align goals with values spend more time evaluating past problems and too little time focusing on the future. Jim Collins is correct in that one must first identify the internal dialogue to identify organizational misalignments. There is typically mistrust between senior leaders and employees in terms of who is doing the right things. Senior leaders need to listen to lower level managers and employees and take into consideration the perspective of those that directly link to the customer. Senior leaders also need to determine what is said in the organization’s undercurrent internal dialogue. What often drives employees to perform is what is felt unconsciously, not what is stated in official forums. Company’s that have alignment of goals with vision are able to determine the internal dialogue and keep the dialogue positive. Identifying the difference between core values and strategies is essential for organizational alignment. Mr. Collins points out that core values should be timeless and never change. What should change are operational practices and strategies. Many companies too often are constantly identifying new core values, and this makes focus difficult. By identifying permanent core value, employees are able to always rely on what the greater purpose of the company should represent in all daily operations. Without this concrete focus, employees become disgruntled and unable to focus on any one thing, increasing inefficiencies. Mr. Collins also posits that organizations cannot â€Å". . . nstall new core values into people. . . † but that people are predisposed to holding them. Therefore, the key is to find people that are already predisposed to holding the company’s particular values. This concept is especially hard for organizations that are attempting to align actions to values. People are inherently resistant to change and any change in an organization’s core values will be difficult for all employees to embrace. Therefore, it is crucial that organizations identify core values at inception so that all employees will identify with the goals and vision when hired. Otherwise it is exceptionally difficult to implement change management strategies to get employees to ‘buy in’ to new values. In all, Jim Collins is accurate on his assessment of aligning action and values in organizations. Although this article was written 10 years ago, companies still struggle with these concepts today. Mr. Collins is correct that organizations need to have permanent core values, identify internal dialogues and act on inconsistencies, and hire people that are predisposed to a particular organizations core values, instead of attempting to gain ‘buy in’ from current employees.

A Literary Analysis to Shitty First Drafts Essay

Writing does not always come out naturally for neither inexperience nor experience writers. In shitty first drafts, the talented author, Anne Lamott changes the misconception that writing comes out naturally for a professional writer. Lamontt also address the common problems that all writers encounter when writing while providing the reader with advice to get past their problems when writing. Lamott states â€Å"The right words and sentences just do not come pouring out like ticker tape most of the time for writers.† People have this unreasonable perspective that experienced writers do not have any problems when it comes to writing or that experienced writers can just sit down and write a perfect draft. However, experienced writers do go through the common motion, such as not knowing where to start or where to write more than one rough draft. Even though, experienced writers go through the common motion listed above, they do not allow those common motions to defeat them, besides that is what makes them professional writers. A child like draft is a rough draft which the writer can just write freely and write about anything that comes to mind. Lamott states â€Å" The first draft is the child’s draft, where you let it all pour out and let it romp all over the place, Knowing that no one is going to see it and that you can shape it later.† A child like draft consists of fragment sentences, run on, misspelling, and many other in corrections. A writer should never be ashamed of their child like draft because it helps create new ideas. If the writer does not have a clue on how to start their writing, it helps the writer see what fits the topic and what does not and prepares the writer for the final draft. Internal and external distractions are common problems that writer experience when writing; these distractions can come in many form such as a cell phone, T.V, useless thoughts, and even people. Distractions whether internal or external prevent someone from focusing on their preparation for writing their assignment. To avoid being overwhelmed by distractions whether internal or external someone must disregard the things that are not beneficial to their writing, even if it means finding a secluded place to write. Furthermore, writers must keep in mind that there are going to be temporary problems in their writing process and that these problems can be conquered. Writer should never allow these problems to put their writing on a halt, but if these problems do then writer should implement the advice that is found in shitty first drafts.

Air Bnb Stakeholder Analysis Essay

Stakeholder description Airbnb is a peer-to-peer platform that provides accommodation for lodgers, and the possibility for people with unused living space to rent it out. The website offers anything from budget rooms, to luxury villas, which makes it a serious alternative to the hospitality industry. Prior to a business conference held in San Francisco, the two founders Brian Chesky and Joe Gebbia decided to offer additional accommodation for the participants. Moreover, they offered them homemade breakfast, and a unique chance for them to do networking. Quickly, this became a success, and they even decided to accommodate three guests, in their own flat in SF. The two founders teamed up with the Harvard graduate Nathan Blecharczyk, and now they had ambitions. They mainly focussed on high-profile events, where there was a shortage of beds for the participants. They spotted the potential of their idea, and took advantage of the internet. A platform was created, that connected individuals that offered accommodation, as well as people that were looking for it. On the 11th of August, 2008 the website airbedandbreakfast.com (now airbnb.com) was launched. Other people realized the potential as well, and the three owners raised considerable amounts of money, to keep expanding and developing the business, in the US as well as abroad. Today, more than 9 million guests, in 34,000 cities, spanning across 192 countries have used the service. Airbnb has released some interesting growth figures, proving that 2012 was the year that Airbnb stopped being something people were talking about and started to be something (a lot of) people used. The company announced that 4 million total guests have now used Airbnb to book a night’s stay on the peer-to-peer lodging marketplace. A whopping 3 million of those guests used the service in 2012 alone. The company launched all the way back in 2007, so that should give you a clear picture of just how much growth Airbnb has seen in the past year. Airbnb has proven that its San Francisco user base is a financially powerful market for the company, but we shouldn’t forget that  Airbnb is a truly global marketplace, as people from over 150 different countries traveled on the service in 2012.

SAM 344 UNIT 6 Essay Example | Topics and Well Written Essays - 250 words

SAM 344 UNIT 6 - Essay Example Nike manufactures shoes of various shapes, styles, and sizes as per the preferences and tastes of every buyer. Therefore, customers have the opportunity to choose from a variety and thus, not limited to one product type (Pitts, & Stotlar, 125). However, the market for shoe products is segmented since customers have varied preferences and tastes that the product meets. Therefore, Nike strives to ensure that its customers derive the best from the product as per the market segmentation (Carbasho, 12. I think the shoe products from Nike continue to evolve and pass through various stages as it grows to meet the ever-evolving needs of the customers. This is to ensure that the products do not become out of date and irrelevant to customers as well as to their needs at different periods. Nike Company provides a variety of sport products; a variety of shoe, equipment products and sport attires. For instance, one of the company’s brands, Cole Haan has a range of casual footwear, a lineup of dress and as well as various accessories for women, men, and children (Carbasho, 14). Furthermore, it markets headgear and sells small plastic products to various manufactures and through Nike IHM Inc. Other products produced and marketed by Nike include skate blades, protective gear, hockey sticks, and hockey jerseys among other accessories. Nike’s pricing is designed in a manner that is competitive to that of other rival firms dealing with shoe products. Moreover, its pricing is on a basis of quality segment as target buyers. Its pricing strategy uses vertical integration in determining price as they control and engage participants at various levels or channels of operations. This aids in controlling costs and thus influences product pricing (Carbasho, 14). The shoes produced by Nike are distributed to the exclusive Nike stores as well as multi – brand stores all over the globe. It sells the shoes to over 20,000 retail accounts within

Mintab assignment Essay Example | Topics and Well Written Essays - 250 words

Mintab assignment - Essay Example HSE makes utilization of money matters in assessing the costs and profits of its mediation and in understanding the most extensive financial connection for well-being and security. The primary point of Health and Safety Executive (HS) is to break down the respects between laborers in the four separate segments furthermore to complete the strength of professionals in relationship between them. The Health and Safety Executive likewise asked to do an analysis in relationship between the length of administration and recorded well-being issues, for example, silicosis. Tile, porcelain and precious stone glass commercial enterprise. This study however, will incur and make use of variance test both H0 and H1. The samples associated with variance H1 will have different variances while H0 will have no difference in the variances between the samples. From this perception we realize that if one rejects the alternative if the p value is greater than 0.05, he or she will be forced to reject the null if the p value is less than 0.05 The main objective of this study is to analyse the deference’s between workers in the four different sectors and also to carry out the health of workers in relationship between them as far as Health and safety Executive (HS) is of concern. However, this study constitutes two hypotheses. The first hypothesis is H0 where there is no links in the recorded health of the workers and there is no variance in the health of the workers. The second hypothesis is H1 where there is a link in the recorded health of the workers and there is a variance in the health of the workers. The study will analyse and give justification on both hypotheses to oversee the null perception as far as p value is taken into consideration. In the light of the HSEs concentrate on empowering associations successfully to handle work-related stress using Variance approach, one would anticipate that the relationship will exist between

Le Dejeuner Sur L'herbe By Edouard Manet Essay Example | Topics and Well Written Essays - 1750 words

Le Dejeuner Sur L'herbe By Edouard Manet - Essay Example In my opinion, the painting was addressing the gender polarities and the social and cultural context of the environment and life that were led by individuals in the era. Moreover, the painting reveals a suburb environment because it was the only the rich that were associated with the kind of lifestyle that was composed and lavished. However, the painting also credits a post paradigm of multiple meanings and subject positions that are present in the different societies found within the globe. The painting reveals the artist neutrality that many viewers interpret as his elusiveness, but acknowledges that indeed the painting appeals to the postmodern sensibilities present in this21st era that has been characterized by globalizations of economic, social and economic era .The painting also reveals theory of negotiated affairs of mutual favors between the four images displayed on the painting and reflects the â€Å"negotiated affair of mutual favors† present within the society. In a wider context an individual can view that that both the images on the painting revealed that the women were responsible for providing other favors like sexual favors to the men and they in return dressed like men of class would gain pleasure by paying dearly for the services that were being given to them. Religiously, the painting reveals to a larger extent the immorality that had engrossed the society because the nudity and posture of the painting is contrary to the teachings of the bible. Nudity was something left for only.... However, the painting also credits a post paradigm of multiple meanings and subject positions that are present in the different societies found within the globe. The painting reveals the artist neutrality that many viewers interpret as his elusiveness, but acknowledges that indeed the painting appeals to the postmodern sensibilities present in this21st era that has been characterized by globalizations of economic, social and economic era2. The painting also reveals theory of negotiated affairs of mutual favors between the four images displayed on the painting and reflects the â€Å"negotiated affair of mutual favors† present within the society. In a wider context an individual can view that that both the images on the painting revealed that the women were responsible for providing other favors like sexual favors to the men and they in return dressed like men of class would gain pleasure by paying dearly for the services that were being given to them. Religiously, the painting reveals to a larger extent the immorality that had engrossed the society because the nudity and posture of the painting is contrary to the teachings of the bible. Nudity was something left for only married couple and it was highly sacrilegious for a woman to show her nudity to individuals apart from their husbands. Socially, the painting symbolizes prostitution in the era because it was only prostitutes who could freely reveal their nudity to their clients as they were receiving material gains and other favors from them. However, when compared to other paintings made by other artist, audiences during the era did not see any negative or immoral aspect from the painting especially from the perspective of the catholic view because

Social work dessertation proposal Thesis Example | Topics and Well Written Essays - 250 words

Social work dessertation - Thesis Proposal Example eption of the FSP in relation to the social life of their workers ,the roles they play, there relevance among others .It will also highlight the challenges the FSP face and how these challenges are mitigated. To complete the dissertation ,there will be use of a wide range of recourses, one of them will be articles written on the above topic, this could be by morgue attendants, the public or interested parties on the topic ,this articles may have been published or not. Secondly books will also be used in the collecting any relevant material, books carry relevant information that can be defended by the users at any given time, they are detailed and reliable too. Thirdly, magazines and newspapers are likely to provide a substantial number of information for the study. Journal articles and funeral service websites will subsequently be used to gather information. However there is very limited research done on the above topic, this factor should encourage researches to research and publish more articles and books on the same. II) Distribution of FSP ; this will carry out an analysis of FSB distribution ,what is the relationship between the populating size and the number of FSP, what factors contribute to the setting up of such, what process does a FSP undergo before being legalized , What is the mode of recruitment of its workers III) Management; This will cover the administration system at FSP, the pricing of the institutions, should such institution belong to the government, challenges faced by FSP and ways of tackling the challenges. IV) Services offered by FSP.: The kind of services offered, the major ones and subsequent services ,do they add value to the dead, how do they console the relative s of the bereaved, do they advertise their services and what incentives do they offer

Retail Marketing - John Lewis Company in the UK Essay - 1

Retail Marketing - John Lewis Company in the UK - Essay Example The retailing industry is essential to the modern consumer culture that depends on the speedy delivery of goods to the consumer in the market. A typical retail outlet may range from a handful of goods to entire shopping lists depending on the size of the retailing company. Historically retailing businesses in Great Britain have often diversified their total offered lineages as well as putting a focus on expansion since long. The first appreciable move towards assuming a large retailer framework is evident from the early business strategies of John Lewis Partnership that has been chosen for the sake of analysis. The company started out as a simple store but soon the owner John Lewis procured a few other stores before the First World War. Later his son introduced a novel framework for retailing by introducing an employee led partnership. After his death the entire business was bequeathed to the employees of John Lewis Partnership and this has continued as is since 1925. 1.1. Current St ate of the John Lewis Partnership At this point in time the John Lewis Partnership has diversified its business interests such that it owns and operates John Lewis departmental stores, the Waitrose supermarkets as well as a number of other services. The company is still owned by its current employees who are designated as partners. These partners all have an effective say in the manner in which business is conducted. Moreover each partner is provided with a piece of the annual profit of the company which generally ranged between 5% and 20% of the pays of partners throughout an average year between 2000 and 2011. 1.2. Market Standing Currently John Lewis Partnership stands out as the third largest private company in the United Kingdom with a revenue of 6.74 billion pounds in 2009-2010 (The Sunday Times, 2010) along with some 76,500 employees on the pay roll in 2010 (Madelaine, 2011). In addition to the above, John Lewis Partnership has become the United Kingdom’s â€Å"best h igh street† website after it took the place from Marks and Spencer’s in October 2010 (Bold, 2010). John Lewis also serves as the supplier for the Ocado web supermarket chain. Ocado is supplied with the Waitrose brand food products as well as with other non food items from John Lewis directly. Overall the image of the John Lewis Partnership brand and its affiliate’s image are upmarket. Historically John Lewis has appealed to the more fiscally independent customers namely customers present within the middle and upper classes. 2. Retailing Issues 2.1. Drop in Purchasing Power The downturn that has been visible in the global economy since 2008 has had the consequence of lowering the spending levels available to the average consumer. The drop in purchasing power has been all the most noticeable in the North American and Western European markets that were deemed as the markets with the greatest consumer purchasing power. The British market has felt similar problems as well when it comes to purchasing power. Overall consumers are spending less and less when it comes to commodities that are often stocked by retailers. In this respect the overall trend in the British retail industry reflects a slowdown as well. The emergence of other phenomenon related to the recession based phenomenon such as the Euro zone crisis have also shaken consumer confidence in spending at previous levels. Moreover a number of consumers are already spending less in an effort to save more money to avoid situations that

Marketing Essay Example | Topics and Well Written Essays - 750 words - 44

Marketing - Essay Example Lastly, services are intangible, meaning they cannot be touched or physically felt. This increases the hesitation in a consumer’s mind regarding the credibility, making the purchase decision harder. Thus, it is important that the services and its USP are marketed properly to increase awareness and allowing consumers to make a conscious choice according to the marketed characteristics. 2. Apple Inc. is a US based company that manufactures, markets and sell electronics, cellphones, tablets, software’s and personal computer s to the masses at a premium price. The ‘apple’ phenomenon is not a new one for this day and age where the initiative taken by Steve jobs took the world by storm. New innovative softwares, technologically advanced systems and superior user experience were some of the key differentiating factors that allowed Apple to attain the current position in the market. The targeting strategy adopted by Apple is differentiated targeted. This is because the company believes in selling high end products that offer superior customer value at a premium price. The focus of the company as per Tim Cook, CEO of Apple, is to create a halo effect that leaves people craving the product once one is hooked on to it (Pride, pg 43). The availability is relatively concentrated due to the company’s aim to keep up the ‘premium product’ image. Apple differentiates its products on the basis of the features offered, the brand association and the superior experience that it promises. Apple loyalists have this concept embedded in their minds and thus they do not consider switching. It also reflects the founder, SteveJobs’s aim to make the product so superior in quality and experience that the market comes to them and they don’t have to market themselves. This is the reason why the minimalistic advertising still allows apple to gain and